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Strike a Pose: Instagram is the New Black

Oscar Wilde once mused that fashion is such a fickle enterprise, it needs to be reinvented every six months.

That may be so, but it doesn’t stop Instagram from being the fashionista’s favourite, according to new research from Facebook.

Strike a #Pose

Ahead of London and Paris Fashion Weeks, Facebook has released a report into how fashion brands are winning using the platform.

Over the past three months, 42 million users had 283 million interactions relating to the Fashion Weeks in New York, Paris, Milan, and London.

This is up from 25 million users and 140 million interactions in February 2015.

Dress for Success

Facebook revealed that fashion lovers in Europe and the UK check their feed an average of 15 times a day, seven days a week.

Significantly, 75% of followers of luxury and high-end fashion brands are aged under 34 years.

Takeaways

Facebook concludes that the best way to harness this audience is through mobile ads.

It says over one third of users have purchased a fashion item discovered on Instagram.

While over half (58%) of website conversion campaigns on Instagram experience a lift in online sales.

If you’d like to know more visit facebook.com/business.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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