[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

LinkedIn’s swish new look and features

February 11, 2022

LinkedIn has debuted a sleek new look for desktop, plus new learning portal for its 450 million users.

Looking good

The new layout is more streamlined, and designed to align with LinkedIn's recently updated mobile app.

Profile pictures are centred, while the Message button more prominent. 

Notifications get their own tab, and search for keywords and hashtags has been souped up.

Live and learn

LinkedIn also announced LinkedIn Learning, a learning portal using the content from Lynda.com. And for good measure LinkedIn also launched a bot system designed to help users better manage their time.

And could LinkedIn's engagement problem finally be turning around?

LinkedIn revealed that its mobile app has seen a 30% rise in daily active users, and a 40% increase in engaged feed sessions. Significantly, messages sent have skyrocketed by 240%.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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