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Study: YouTube still kicking goals

While Facebook has made great advances in video over the past two years, YouTube remains the undisputed king of online moving pictures.

Blockbusters

A report from eMarketer estimates that YouTube now has 180.1 million users in the US, and that 85% of digital viewers are on YouTube.

Alphabet, YouTube's parent company, recently posted Q4 revenue figures showing 22% growth year-on-year. YouTube was a major contributor to that increase.

Glass ceiling?

However it's not all good news. eMarketer predicts YouTube is near saturation levels in the US, leading to a growth forecast of 3.2% in 2017.

While YouTube's premium service YouTube Red has seen growing user numbers, it faces continuing competition from subscription services such as Netflix and Spotify. And then there's Facebook.

Do you use video content or advertising? Let us know your platform of choice in the comments.
 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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