[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Drive more traffic with little extra work

Below are three simple processes but often they are overlooked. And they can easily drive more traffic to content for just a little extra work.

Seeding, tagging and sharing. Let’s have a look.

Seeding

We aim to do this as part of our daily social media strategy.

The process is looking at our content and picking pieces with a key conversation, or pieces that have active Facebook Pages already having the conversation.

We then take the link to this content and posting as the page, then share the link on these Facebook Pages with a short tease.

Essentially we are putting our content before people already having a similar conversation.

Tagging 

Something else that works well is tagging Pages in posts.

It’s as simple as typing @ and then the {age name. Facebook will populate a list of Pages and you click the right one.

However, we don’t go crazy with this (eg not hyperlinking pages or multiple Pages in every post), but if we’re mentioning a local council in a post, we tag them.

Sharing

As journalists, we interview a lot of people, every day, for a lot of stories.

These stories then go online, and usually on Facebook.

What I find works well is sharing the live link to a piece with the people mentioned in it. They will typically share it, their friends will share it, and the story will often pick up many views before being published on our Facebook Pages.

A good example is this story I wrote about a family struggling after a bike accident. I shared the link with the family and very quickly it picked up a high number of views after they shared it on Facebook.

ABOUT THE AUTHOR
Alexia Purcell is the social media editor for News Corp Australia’s News Regional Media. She is an internationally recognised social media expert, journalist, university lecturer and speaker. You can connect with Alexia on Facebook at facebook.com/alexiajpurcell.
 

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