[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Sync and Stream supplant Google Drive app

Google has named the successors to Google Drive and the Google Photos desktop uploader. The heirs are split into consumer-level tools and enterprise solutions.

Backup and Sync

Backup and Sync is the consumer-targeted tool that Google says will ‘help everyday users back up files and photos from their computers, so they’re safe and accessible from anywhere’.

Sounds familiar? That’s because this new tool basically just an update to the Google Drive app that manages the cloud storage service of the same name.

The change might be intended to better distinguish between the cloud storage itself and the app that manages it.

The newly named version wins because it includes the photo toolset and what appear to be some extra sync options.

Drive File Stream

For enterprise clients on G Suite, Drive File Stream promises integration and simplification like Backup and Sync, but with extra features.

A primary selling point is the ability to stream files from a corporate cloud storage. This will allow users to access to resources without occupying local disk space.

Succession schedule

The Backup and Sync version of the Drive app is out for PC and Mac.

Drive File Stream is currently only available via G Suite’s Early Adopter Program. Broader availability, coming soon.

As Google differentiates offerings to consumers and businesses, is it getting easier or harder to choose which options work for your operation?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment