[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

The $150,000 Facebook post

A defamatory Facebook post has cost a man his livelihood – and very nearly his life.

What happened?

Ken Rothe and his wife operated two motels and a rental apartment in Nambucca, NSW. In March 2014, David Scott wrote a Facebook post alleging Mr Rothe’s motels were used as relocation homes for paedophiles and ex-prisoners.

Although Mr Rothe occasionally offered crisis accommodation to victims of family violence, he denied that his motels were used to house paedophiles and asked Mr Scott to remove the post. Mr Scott refused.

Sadly, a vigilante group attacked Mr Rothe, and he was hospitalised for several months (there is no suggestion Mr Scott is responsible for the assault). Mr Rothe and his family subsequently moved interstate.

Judge Judith Gibson found Mr Scott failed to verify his allegations before posting, and that the post had destroyed Mr Rothe’s livelihood. She awarded $150,000 in damages to Mr Rothe.

You are what you post

As mentioned in previous posts, the laws in the ‘real’ world apply equally online. You are responsible for the content of your posts.

Although Mr Rothe was not named in the post, his businesses were and so he was effectively identified.

Mr Scott didn’t verify the truth of his allegations before posting, claiming that as a father he’s entitled to alert the community to a potential threat.

The takeout

We’ll give the last word to Judge Gibson:

"The anonymity, instantaneousness and wide ranging reach of the Internet and social media make it a dangerous tool in the hands of persons who see themselves as caped crusaders or whistle blowers, or alternatively want to humiliate or "troll" other members of the community for the purpose of gratifying their own wishes or fears of for the purpose of gaining attention."

ABOUT THE AUTHOR
David Kelly is the founder of KHQ Approved, which offers fixed fee solutions across a range of areas (including marketing law and contract review).  Peace of mind from an experienced team for a reasonable price.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment