[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

The AdWords strikes back

Google continues its positive PR for its advertising platforms with a new report that highlights how the digital ad giant is doing things better.

Active channel monitoring

The major boasts in the report relate to Google’s takedowns and de-listing. It’s a comms strategy designed to sure up the confidence of both advertisers and ad distributors.

Appealing to advertisers, Google’s strict assessment of pages that want to show ads resulted in around 2 million pages being blocked each month in 2017.

That peaked at 8.7 million in April, immediately after policy changes provoked by the digital downturn that became known as the ‘adpocalypse’.

At the same time, Google say they’ve been getting harsher on fake news sites, removing the right to show ads from 650 guilty sites and permanently removing 90 publishers from the ad network.

Active ad assessments

At the same time, Google say they’ve been getting tougher on ads too. Last year, they took down an incredible 3.2 billion ads for violating policies.

The main reasons for ad takedowns? Malvertising and phishing scams. It’s not the sort of thing to impact your average brand, and Google is doing good to dissociate themselves from such scat.

Now they’re scrapping ads for cryptocurrencies too. Always on the move…

Has Google done enough to rebuild brand confidence after losing a lot last year?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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