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The most popular Online Platforms 2018

With the ever-evolving back and forth between social media giants, the tallies are in on the best of the best in youth demographics and social media.

The winning horses

Pew Research Centre has released their latest findings regarding the most popular social media platforms among teens.

According to PRC, 95% of teens have access to a smartphone with 45% engaging online “almost constantly”.  The most popular apps are YouTube, Instagram, and Snapchat.

Of those teens, 85% say they use YouTube, 72% for Instagram, 69% for Snapchat, 51% for Facebook, with Twitter at 32%, and Tumblr with 9%.

What social means to teens

The effect that online engagement has on US teens is mixed. Some 31% of those polled see social media as positive, 24% say it's mostly negative, and 45% reckon the effect is neutral.

Even with waning youthful engagement on Facebook, teens from lower-income households are 70% more likely to use the app, while the percentage drops to 36% for users from high-income homes.

Snapchat and Instagram remain the most popular among 13 to 17-year-olds. If Mark Zuckerberg can reshape his flagship app to become the “mature” platform among users, perhaps the teens will be back.

What are your thoughts on the latest numbers? Are you surprised to hear Facebook’s deflation among teens? Give us your two cents in the comments below.

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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