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Greater reach with Instagram Shopping

Squarespace is launching a new suite of marketing tools integrating Instagram tags and posts to sell your products directly from their stores on the app.

New tools for the kit

Visually showcasing products is the bread and butter of advertisers, and shoppable posts through Instagram presents another avenue to discover new brands and products.

To shop, users tap the image of a post to view product details, and link to the company’s site for direct purchase. This all happens in app.

Catalog on the go

Squarespace’s Instagram feature also offers in-depth analytics around traffic and sales being driven through shoppable posts.

The new Instagram integration is available through Advanced and Basic commerce plans and users need only import their inventory to their Facebook Business Manager account.

Have you shopped or sold with shoppable posts? What’s your experience been with the approval process? Let us know in the comments below.

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