[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Greater reach with Instagram Shopping

Squarespace is launching a new suite of marketing tools integrating Instagram tags and posts to sell your products directly from their stores on the app.

New tools for the kit

Visually showcasing products is the bread and butter of advertisers, and shoppable posts through Instagram presents another avenue to discover new brands and products.

To shop, users tap the image of a post to view product details, and link to the company’s site for direct purchase. This all happens in app.

Catalog on the go

Squarespace’s Instagram feature also offers in-depth analytics around traffic and sales being driven through shoppable posts.

The new Instagram integration is available through Advanced and Basic commerce plans and users need only import their inventory to their Facebook Business Manager account.

Have you shopped or sold with shoppable posts? What’s your experience been with the approval process? Let us know in the comments below.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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