[SMK] Social Media Knowledge


The most popular Online Platforms 2018

With the ever-evolving back and forth between social media giants, the tallies are in on the best of the best in youth demographics and social media.

The winning horses

Pew Research Centre has released their latest findings regarding the most popular social media platforms among teens.

According to PRC, 95% of teens have access to a smartphone with 45% engaging online “almost constantly”.  The most popular apps are YouTube, Instagram, and Snapchat.

Of those teens, 85% say they use YouTube, 72% for Instagram, 69% for Snapchat, 51% for Facebook, with Twitter at 32%, and Tumblr with 9%.

What social means to teens

The effect that online engagement has on US teens is mixed. Some 31% of those polled see social media as positive, 24% say it's mostly negative, and 45% reckon the effect is neutral.

Even with waning youthful engagement on Facebook, teens from lower-income households are 70% more likely to use the app, while the percentage drops to 36% for users from high-income homes.

Snapchat and Instagram remain the most popular among 13 to 17-year-olds. If Mark Zuckerberg can reshape his flagship app to become the “mature” platform among users, perhaps the teens will be back.

What are your thoughts on the latest numbers? Are you surprised to hear Facebook’s deflation among teens? Give us your two cents in the comments below.

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Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

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Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
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  • Module 3: Optimising Influencer Campaigns With Social Ads
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