[SMK] Social Media Knowledge


The Rise of Influencer Marketing


Online Influencers have emerged as one of the most powerful allies for marketers to grow online acquisition.

With ad blocking stats reaching a cost of US$41.4 billion in 2016, it comes as no surprise that Influencer Marketing is receiving greater investments than display.

How to run a successful Influencer Marketing Campaign

Before you embrak on an Influencer Marketing campaign, keep in mind the following tips.

  • Set your goals: what do you want to achieve? Why are you partnering with an influencer? Who do you want to target and why? Which message do you want to send? Critically, how will you measure success?
  • Choose an Influencer that resonates with your target market and ensure your brand aligns with the Influencer’s overall voice, objectives and followers.
  • Be transparent about your expectations: do you want to drive traffic to a website, spark engagement or generate sales?
  • Be prepared to give up control on content. Influencers will represent brands in a way that resonates with their audience.
  • Track results. It’s important to measure the efficiency of your campaign. There are five metrics to pay attention to: Impressions, Engagement, Conversion, Brand Mentions and, Content Quality.

Recently, Online Circle Digital has teamed up with General Assembly Melbourne to present a panel discussion about Online Influencers. You can watch the video here.

Lucio Ribeiro, is a co-founder and lead strategist of specialised Social Media agency Online Circle Digital where he works with large and medium size brands in developing their digital marketing strategy and execution. He is considered a thought leader on digital marketing authoring articles in digital innovation and social media strategy, speaking in seminars and judging global awards.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment