[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Pinterest gives marketers new tools to target users

Pinterest continues to roll out a steady stream of clever updates for marketers.

The latest: three new ways to reach and target Pinterest's growing, often well-heeled, audience. 

Stay on target

Pinterest announced the new features, Customer list targeting, Visitor retargeting, and Lookalike targeting, in a blog post.

Customer list targeting lets marketers use mobile IDs and email addresses to serve ads to users. The feature is similar to Facebook's Custom Audiences and Twitter's Tailored Audiences.

Until now, marketers could only access user data such as location, gender, keywords, and interests when targeting ads.

Visitor retargeting

Visitor retargeting lets marketers reach users who've visited their website, while Lookalike targeting lets you connect with new, larger groups of users who look and act in a similar way to your audience.

The latter feature resembles Facebook's Lookalike Audience feature.

Engagement goes up

Pinterest says brands who've used its new targeting tools have see clickthrough rates increase by up to 63%. 

With 55% of users now visiting Pinterest to shop, expect to see more fine tuning for Pinterest marketers in the pipeline.

To find out more visit business.pinterest.com.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment