[SMK] Social Media Knowledge


The State of Facebook 2018

While most stats around Facebook tend to be big, dizzyingly big in most cases, some are more relevant than others.

So we’ve sifted through the stats to pluck out the most pertinent data for marketers in 2018.

Big Business

Facebook’s passed the 2 billion monthly user mark in Q3 last year, marking a 16% year-on-year increase.

There are 1.37 billion are Daily Active Users, a similar rise of 16% since last year.

However all these Facebookers are getting increasingly mobile. Facebook now has 1.15 billion mobile daily active users, a massive jump of 23% year-on-year.

Five new Facebook profiles are created every second, however at least 80 million profiles are deemed to be fake.

Age Game

Users aged 27 – 34 years make up the biggest demographic of Facebookers, accounting for almost 30% of all users.

While the busiest time of day for posts is between 1pm – 3pm, when most users are on lunch. Over the week, engagement is up 18% on Thursdays and Fridays.

A Lot to Like

Ever wondered how many people see the Like button every day?

On average, Facebook’s ubiquitous Like and Share buttons appear on over 10 million websites every day. 

Do you have any juicy Facebook stats you’d like to share? Let us know in the comments.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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