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Three big Periscope updates you need to know about

Periscope has just given content creators an early Christmas present, with three new tools to boost audience engagement.

Favourites and friends

A user's 10 most engaged followers will now be identified by a 'Superfan' icon and a score based on engagement actions.
 
Periscope has also introduced groups, allowing users to broadcast videos to – you guessed it – specific groups of friends or communities.
 
Each person in the group has the ability to add other users, while they can also share videos to keep everyone up to date.

Fresh views

While Periscope remains a mobile-first experience, the company has rolled out significant improvements to its website.
 
Users can now log in to search, find suggested and highlighted channels and send comments and hearts on live videos.
 
The latest iOS and Android app updates include Superfans and groups, and the web changes are live now on Periscope.tv.
 

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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