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Three ways to stand out on Linkedin

As we move towards the end of summer, there's still plenty of time to do a bit of social spring cleaning.

Today we’re looking at three ways to improve your profile on LinkedIn in 2015.

1. Complete your profile

It sounds like a no-brainer, but it’s surprising how many LinkedIn profiles remain incomplete, potentially missing out on greater visibility.

To make things easier, LinkedIn informs you (on the right hand side of the Profile Page) what percentage of your profile is complete. Make sure you get up to 100%, filling out relevant work history and skill sets.

If you’re having trouble coming up with some buzzwords, check out what your competition say about themselves.

2. Pay it forward

Endorsing is not just a nice thing to do, it’s socially savvy.

Endorsements, where you recommend skills in other users, are one of the most popular features on the platform.

The next time you're linking in be sure to share a few endorsements. You might just be repaid in kind.

3. Create and target

While LinkedIn might not have the engagement of a Facebook or Instagram, it remains the place where professionals mingle online.

With this in mind consider creating relevant content for the platform. And before you post make sure you access LinkedIn’s robust audience targeting tool, so you’re posting your pearls of wisdom to the right connections. 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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