Twitter has just released its fourth quarter earnings for 2014, with the figures representing a mixed bag of social fruit.
Ups and downs
First the good news. Earnings are up, even exceeding expectations.
Over the quarter Twitter took home US$479 million in revenue, a massive 97% increase year-on-year.
This topped analysts' predictions by US$24 million.
Over the same period Twitter timeline views passed 182 billion, a rise of 23% year-on-year.
While Twitter's ad revenue per thousand timeline views is now US$2.37, a boost of 60% year-on-year.
However, user figures were less impressive.
In 2014 Twitter attracted 288 million monthly active users, however just 4 million new users signed up in the fourth quarter of the year.
To put this in perspective, Facebook has over 1 billion monthly active users.