TikTok streamlines creative processes with easy design tie-ups
TikTok has partnered with Canva and Vimeo to help marketers build better short-form video content.
Brands will now be able to build TikTok creative assets in Canva or Vimeo and upload it straight into TikTok Ads Manager. Since marketers will be producing the content in Canva or Vimeo, it'll automatically fit with the optimal TikTok dimensions while feeling natural and not over-polished – a key consideration for advertising on the platform.
TikTok says it's made the change to help small businesses reduce creative barriers to entry and save time. In seeing this come to life, it is somewhat surprising how cumbersome other social players are when integrating with third-party design tools, but that's a discussion for another day…
"These partnerships make advertising on TikTok even easier, allowing small businesses to create more content that resonates with the TikTok community and save time."
"A video ad that would have previously taken weeks of planning, writing, scheduling, and editing can now be accomplished in a matter of hours, saving both time and money, the two most precious resources for any business,"
The move will help marketers in two areas:
- Ad production
Vimeo will be the go-to for ad production, while those wanting some assistance on creative should head over to Canva.
Publish direct to TikTok with Canva
TikTok has worked with the platform to create 50 ad templates to reduce the time associated with designing and getting creative off the ground.
"Canva's ad templates, coupled with the Publish End Points tool, will bring ease and simplicity for creators by empowering them to natively publish visually compelling content directly to TikTok to engage with their audiences in a natural and authentic way."
Canva is an intuitive platform to use, so newcomers should have no issues picking it up and running with it while existing users will now find they get even more bang for their buck! Canva will now become an even more attractive platform for the marketer who needs creative content across various fields.
"For someone who has no marketing or design experience, the Canva platform made it simple and easy to create high quality content for my ads with hundreds of templates to guide me through the process."
Publish ads direct to TikTok with Vimeo Create
Vimeo Create is an AI-driven video production tool that lets marketers create and publish ads straight into TikTok Ads Manager. Custom video templates optimised for TikTok and exclusive to Vimeo Create are also available on the platform.
Vimeo Create is another subscription video tool that aims to help SMBs and those on a tight budget create great video content that includes graphics, royalty-free music, transitions, text overlays and more. It provides a way to quickly create and customise TikTok clips without the need to be an experienced graphic designer or video editor.
"Vimeo Create fundamentally simplifies the process of creating professional-quality content at scale."
Marketers can create content in Vimeo using a drag-and-drop interface. At the same time, as a fun bonus, Pinterest's ad creation process is also integrated with the platform, meaning brands can directly upload creative content to Pinterest.
TikTok's growth continues to be unmatched. It leads download charts, outperforming Facebook and Instagram, and could hit a billion users before the end of 2021.
If brands haven't considered being on TikTok, they could be missing tremendous opportunities. And now, there are more ways time-poor, small enterprises can create compelling content that could tap into the platform's vast audience.