Having a website, blog and social media presence are part and parcel for many brands these days, though online measurement tools are sometimes overlooked.

These three tools will help you measure your online footprint, see what's working and get more out of your digital domain.

Clicky

Clicky is an easy-to-use tool that can be as simple or detailed as you want it to be. Designed for SMEs, Clicky's dashboard offers real time data, user browsing habits and can be customised to measure virtually any metric you can think of. 

Clicky's app also allows you to monitor your analytics while mobile, and we like the way Clicky shows referring websites and keywords visitors have used to find your website.

Optimizely

Optimzely approaches measurement from a slightly different angle: A/B testing. 

This means users can create different versions of their website and direct a percentage of visitors to these alternatives. A simple and cost-effective way of website refinement based on real time feedback.

Plus Optimizely's easy-to-use interface means you don't need a degree in IT to start testing and tweaking.

Crazy Egg

It might be a crazy name, but Crazy Egg offer a very sensible way of understanding how users are interacting with your website.

Besides the usual analytics capabilities, Crazy Egg's point of difference is its use of heat signatures and scroll maps.

Essentially, Crazy Egg analyses your website to produce a visual heatmap, similar to a weather map, showing the places where users most often click.

It's a fun, effective way to see not only which pages are most popular, but people's browsing habits. For example, if most users are clicking on the top right hand side of your page, you might want to consider moving a sign up sheet or checkout box there.

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