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DIGITAL MARKETING NEWS

Twitter Gets Parental

Tired of bombastic tweets fluttering around their platform, Twitter is committed to shaming away the haters.

Get out, bad bird!

In an effort to promote a positive environment for tweeting culture, Twitters has announced they will publicly shame toxic users until they reconcile their bad tweets.

If Twitter has determined you to be a transgressor of the highest tweeting order, you will be rewarded with a gray box in place of the original tweet stating:

“This tweet is no longer available because it violated the Twitter Rules.”

And adding insult to injury, the message will also include a link to Twitter’s terms of services, really hitting home the shame train.

All aboard!

The message of shame will appear in both the URL version of the tweet as well as the tweeter’s profile and will remain for up to 14 days after deletion.

Besides shame sticking with users up to a fortnight, users who blow the whistle will be treated to an affirming “You reported this tweet” instead of the old offending message.

Promising to improve “conversational health” and curb “dehumanising language” a bit of public shaming may go a long way. Perhaps active engagement from the top down will change the overall tune of tantalising tweeters.

What do you think about publicly calling out transgressors? Is it overkill or just the right response? Let us know in our comments below.

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