[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Twitter Moments move into the spotlight

A trend seems to be emerging as we approach the halfway point of 2016: social networks leaning on users to embrace new features – whether users want to or not.

Twitter's Moment

Twitter might be facing an ongoing problem with stalling growth, but you can't accuse the micro-blogging platform of inaction.

Twitter is the most prolific platform when it comes to rolling out new trials and features. One of the biggest was Moments, which debuted last October.

Moments was designed as a hub where users could explore the most popular topics and news stories. The response from users was lukewarm.

Less is more

Not to be deterred, Twitter is looking to bring Moments to the timeline. Moments will appear as a carousel showing five top trending topics. Tapping any will take you to a the regular Moments tab.

While the update may not thrill regular Twitter users, it could help draw in newbies, Twitter's most sought-after segment. 

The update comes after Facebook threatened to delete users' synched photos unless they downloaded its photo-sharing app, ironically also called Moments.

Stay tuned to see how users respond to the social shake down.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU