[SMK] Social Media Knowledge


Twitter Moments move into the spotlight

A trend seems to be emerging as we approach the halfway point of 2016: social networks leaning on users to embrace new features – whether users want to or not.

Twitter's Moment

Twitter might be facing an ongoing problem with stalling growth, but you can't accuse the micro-blogging platform of inaction.

Twitter is the most prolific platform when it comes to rolling out new trials and features. One of the biggest was Moments, which debuted last October.

Moments was designed as a hub where users could explore the most popular topics and news stories. The response from users was lukewarm.

Less is more

Not to be deterred, Twitter is looking to bring Moments to the timeline. Moments will appear as a carousel showing five top trending topics. Tapping any will take you to a the regular Moments tab.

While the update may not thrill regular Twitter users, it could help draw in newbies, Twitter's most sought-after segment. 

The update comes after Facebook threatened to delete users' synched photos unless they downloaded its photo-sharing app, ironically also called Moments.

Stay tuned to see how users respond to the social shake down.

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