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DIGITAL MARKETING NEWS

Facebook now lets you record Videos in Comments

Sick of using words, thumbs ups, or communicating with scores of other emojis?

Now you can be heard loud and clear with video replies in Facebook comments.

Screen shot

Facebook announced the news in a blog post.

"At Facebook’s 50th Hackathon early this year, we prototyped the ability to upload a video into comments and replies on posts, because we wanted enable more engaging and immersive conversations.

"This adds to the suite of multimedia features within comments including: links, photos, stickers, emoji, and starting this week video."

Moving message

Video messages can be activated by clicking the camera icon next to the comments field.

They can be uploaded as replies to people and pages, and posted within Groups and Events.

Video smack down

The move might help Facebook scramble back to the top of video views.

At the moment Facebook attracts 8 billion daily video views, while much smaller Snapchat sees 10 billion videos views daily. However many of these are private, short-form videos.

The move also reflects the ubiquity of video on social. Twitter recently rolled out support for 360-degree video, and Instagram now offers 60-second videos, up from 15-seconds.

Video replies are now available globally on desktop web, iOS, and Android. 

To find out more visit facebook.com/notes.
 

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