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DIGITAL MARKETING NEWS

Twitter now suggests who to Unfollow

Suggesting who to follow is old hat around Twitter, so now the platform wants to recommend who to let go to unclutter that timeline.

Flyaway tweeter

Similar to Gmail’s unsubscribe feature, Twitter has developed an algorithm that detects who you haven’t been engaging with and the platform will generate a prompt declaring who you might want to cut.

According to Twitter, “We know that people want a relevant Twitter timeline. One way to do this is by unfollowing people they don’t engage with regularly.”

Twitter ran a small test run on select current users which received a mixed response. Some were less enthused, like social media analyst Matt Navarra.

Why the exodus?

Twitter has remained fairly mum as to why it’s started making suggestions on who to unfollow beyond clearing up timeline, but there may be more to it.

Not too long ago Twitter faced a backlash when it was discovered third-party service providers were selling bot followers by the thousands, to anyone willing to pay.

Maybe Twitter thinks it's time to cull the robot uprising once and for all.

Do you think the new push is simply meant to brighten Twitter feeds? Do you have a few accounts you wouldn’t mind being “suggested” to unfollow? Let us know in the comments section.

 

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