[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Twitter takes a leaf from Pinterest’s playbook

Twitter is testing two new pages that intend to change the way users interact and share products. 

Visionary?

Twitter announced the new pages, Produce and Place Pages and Product and Place Collections, in a blog post. 

"It can be challenging to find and engage with the most relevant Tweets, images and videos about products and places when you’re looking for them.

"So today we’re beginning to test two ways to make it easier for you to discover rich and relevant content about products and places on Twitter," wrote Product Manager Amaryllis Fox.

Product and Place Pages

Product and Place Pages feature images and videos about featured products, along with information about price, description, how to buy, and related websites.

For example, a recently published book might show images of the book, links to the author's Twitter account, related tweets, news updates, related content and where the book can be purchased.

Product and Place Collections

The Collections feature allows users to create and share Twitter collections about both products and places – similar to Pinterest. 

Users can also browse collections from a select number of curators, which Twitter says will expand over time.

Collections can be accessed via the Search bar on mobile or twitter.com, then selecting the category-based menu below it.

Mo' money

Twitter says this is just the beginning of a new push into more personalised product feeds for users, with more expected in the coming months.

To find out more visit blog.twitter.com. 
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU