Facebook has just changed the way it charges for ads – and it's good news for marketers.
Down, down, prices are down
Now marketers will only have to pay for clicks, not broader engagement.
That means you're only charged is a user a actually click-through on your ad, and not if they Like, comment or share it. Previously, these actions attracted a price tag.
Cost-Per-Click (CPC) is now defined as a click to another website, call-to-action clicks, clicks to install an app, clicks to Facebook canvas apps and clicks to view a video on another website.
Facebook says the changes are intended to help advertisers optimise their campaigns against their stated goals.
What it really means is that advertising spend just got more meaningful on Facebook. And advertisers now have potentially more budget to spend on real ROI.
To find out more visit facebook.com.