[SMK] Social Media Knowledge


Facebook update just gave marketers more spending money

Facebook has just changed the way it charges for ads – and it's good news for marketers.

Down, down, prices are down

Now marketers will only have to pay for clicks, not broader engagement.

That means you're only charged is a user a actually click-through on your ad, and not if they Like, comment or share it. Previously, these actions attracted a price tag.

Like it?

Cost-Per-Click (CPC) is now defined as a click to another website, call-to-action clicks, clicks to install an app, clicks to Facebook canvas apps and clicks to view a video on another website.

Facebook says the changes are intended to help advertisers optimise their campaigns against their stated goals.

What it really means is that advertising spend just got more meaningful on Facebook. And advertisers now have potentially more budget to spend on real ROI.

To find out more visit facebook.com.

Learn with SMK through August

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Data Driven Design Masterclass on Thursdays from 10 am – 12 pm AEST

2023 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

Leave a Comment