[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Uber for Business launches Uber Central

Released last summer, Uber Central is stepping out of the beta and bringing multiple car services for businesses and their clients.

Super dashboard key to Uber Central

A new feature for Uber tablet apps is the addition of a dashboard within Uber for Business, allowing for one user to play role of dispatcher, coordinating multiple cars with varying pickup and drop-offs.

Event organisers, bed and breakfast owners, and any other entrepreneur has access to a fleet of Uber drivers at the touch of a button.

Every ride is coordinated through one account, leaving the rider to simply get in and get out, just like any other professional car service.

Makeshift motor pool the way of the future

Uber is making things even easier for passengers by providing SMS messaging of key information, such as vehicle make, plate number, and driver’s name. “Drafts” of preferred routes can even be archived for future coordination.

Is this a trend that will replace the hallowed limousine pickup? Its hard to say, as presentation is a part of big business, we’ll be watching to see which larger companies opt for the shift towards this new ad hoc service.

Would you be inclined to send an Uber vehicle for your big client? Let us know in the Comments.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment