[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Up to Speed: How Auto is driving sales on Instagram

Instagram might traditionally be associated with lifestyle, food, and beauty content.

However a new report shows the auto industry (and its fans) have taken to the platform like slicks to a racetrack.

Driving it home

It turns out auto enthusiasts are on Instagram 21 times a day, seven days a week.

While two years ago 38% of Instagrammers said Instagram informs what they purchase, that figure almost doubled to 59% for auto enthusiasts.

Wheely good content

The industry has been listening, and responded with a range of different content to lure eyeballs.

For example, GMC now uses magazine-quality images in carousel ads, while Honda publishes video that lets customers explore their showrooms.

Lexus USA gives users access to exclusive, closed-door events, and Volvo lets customers 'virtually drive' their cars on the platform.

With 80% of Instagrammers now saying they research on social before purchasing, the auto-industry is an example of one way to reach this growing audience.

Is your industry innovating on Instagram? Let us know in the comments.
 

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Instagram Moves To Vertical Grid

Instagram Moves To Vertical Grid

Instagram has introduced a major update to its profile…

Instagram has introduced a major update to its profile…