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US users can’t get enough of Facebook

Four in five Americans who use the internet are on Facebook, according to a new study by the Pew Research Center.

Take ownership

Pew surveyed 1520 American adults and found that 79% of online respondents use Facebook. The figure is streets ahead of Instagram (32%), Pinterest (31%), LinkedIn (29%) and Twitter (24%).

More women use Facebook than men – 83% to 75% – while 86% of adults aged between 18 and 49 are on the social network compared to 67% of those aged 50 and up.

This year's study found a 14% increase in Facebook use among people aged 65 and up from 2015.

The big blue

While Facebook's dominance is about as surprising as the sun coming up each morning, Zuckerberg's baby is also ahead in the true usage stakes.

Three-quarters of Facebook users use the social network on a daily basis, leading Instagram (51%) by a comfortable margin and being under no threat from Twitter (42%), Pinterest (25%) and LinkedIn (18%).
 
If one thing is clear from the results it is that brands should diversify at their peril, with Facebook set to remain the No.1 for a long time yet.
 

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SMK Editor

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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