When it comes to the usability of apps and online services, Samuel Hulick is emerging as a thought leader.
Test before you invest
Hulick identifies one mistake that he sees time and again; and it's not one you’d expect most UX experts to highlight as a negative. He says that too many companies are overinvesting in their initial onboarding interface.
The upshot is that businesses are putting their resources into teaching consumers how to use their service before they’ve had a chance to optimise the flow of the service itself.
If not that, then what?
It’s important to understand how users would ideally use the service and what their priorities are likely to be, before you go and tell people how they ought to begin.
So, start with methodical qualitative or quantitative research to find out how people best use what you’re offering.
More quick UX expertise
Hulick also advises that you should:
· Contextualise info requests.
· Ensure users get a steady stream of value.
· Seek to drive purchases only if and when the value is clear to the users.
Which app has the best onboarding process you’ve seen in recent times? What made it stand out?
Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.