[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Verify your WhatsApp brand account

In the tradition of Twitter celebrity status symbols, WhatsApp is verifying business accounts.

Looking verified

When a WhatsApp business account has been verified, a green tick will appear next to its account name. It looks much as you’d expect…

WhatsApp Tick of Verification

As well as the tick in a green star by the account name, verification will also be communicated via yellow messages in chat.

What it means to be verified?

WhatsApp’s version of account verification simply means that it has confirmed that the phone number really does belong to the business in question.

It is not clear exactly how rigorous their checking processes are. In case it is misused, even verified accounts can be blocked.

For FAQ’s sake

An update to the WhatsApp FAQ explains that ‘WhatsApp is exploring ways for you to communicate with the businesses that matter to you.’

They explain that verified business names will display if the number isn’t saved in a user’s address book. If the number is saved in the users address book, the name they gave to it will supersede the verified one.

When can I?

WhatsApp is currently putting verified business accounts through their paces. Broader release is expected after the pilot program is complete.

How important are verified social media accounts? When communicating via social media, does account verification add to sense of confidence?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU