Pinterest announces they don’t just want users to try new things, but to be encouraged to go against the grain as well.

Sure, you’re Pinterested, but are you ready?

Pinterest has posted statistics that site 84% of users say they learn new skills with the platform, and 70% click to simply learn more, but pulling the trigger on change is a different battle entirely.

Finding interesting “pins” is the first step to planning, but Pinterest says some users must contend with self-doubt before bringing those pins to fruition.

In an effort to put a positive spin on risk, Pinterest is bringing “What if” to the conversation.

As If? No, make it happen

The new campaign reframes vulnerable moments of change into transformative possibilities of empowerment.

The campaign doesn’t focus on outcomes, but rather the process of trying new things and being okay with the journey of trying something new.

Partnering with media agency Giant Spoon, Pinterest has launched a billboard campaign in New York City. Static and video postings across social media outlets will be following soon.

Papers like Mic and the New York Times will also be carrying the “What if” ads, along with special events to be announced this Spring.

Have you ever felt self-conscious about putting a Pinterest plan to action? What do you feel about “What if”?