[SMK] Social Media Knowledge


Report: Sports celebs give sponsor ROI

A report from sports sponsorship outfit hookit shows what some of the biggest social media influencers are achieving for global brands.

Ronaldo thrashes Neymar, Bolt

The report upholds soccer player Christiano Ronaldo as the social media superstar of the sporting world.

Neymar and Usain Bolt both got honourable mentions, but Ronaldo beats them on every metric by a factor of three or four.

Study strategy

Looking at Facebook, Instagram and Twitter for the world’s 100 highest paid athletes, hookit analysed interactions and tallied video views for posts that included sponsor content.

As reported on Forbes, the resultant metrics include:

·         Average Interactions Per Promoted Post

·         Total Earned Media Value

·         Average Value Per Post.

Interactions and earned media

While Bolt averaged 281K interactions per promoted post, Neymar far outstripped him with 427K. Meanwhile, Ronaldo overshadowed all others, with over 1.1 million interactions for each promoted post.

The total earned media value of Ronaldo’s social accounts verges on a billion dollars. Each sponsored post is estimated to earn media worth over US$1.6 million to his sponsors.

Now influencing

Obviously, not all brands can afford a Ronaldo, but studies like this are a fine reminder of the massive potential of influencer marketing. It’s not the future. It is the present.

In an ideal world, which influencer would you like to have for your brand?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

Leave a Comment