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What If: Inside Pinterest’s first Ad Campaign

Pinterest announces they don’t just want users to try new things, but to be encouraged to go against the grain as well.

Sure, you’re Pinterested, but are you ready?

Pinterest has posted statistics that site 84% of users say they learn new skills with the platform, and 70% click to simply learn more, but pulling the trigger on change is a different battle entirely.

Finding interesting “pins” is the first step to planning, but Pinterest says some users must contend with self-doubt before bringing those pins to fruition.

In an effort to put a positive spin on risk, Pinterest is bringing “What if” to the conversation.

As If? No, make it happen

The new campaign reframes vulnerable moments of change into transformative possibilities of empowerment.

The campaign doesn’t focus on outcomes, but rather the process of trying new things and being okay with the journey of trying something new.

Partnering with media agency Giant Spoon, Pinterest has launched a billboard campaign in New York City. Static and video postings across social media outlets will be following soon.

Papers like Mic and the New York Times will also be carrying the “What if” ads, along with special events to be announced this Spring.

Have you ever felt self-conscious about putting a Pinterest plan to action? What do you feel about “What if”? 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
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Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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