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What the future holds for Snapchat

Recently leaked stats show sgrowth in Snapchat Stories has halted, while Instagram Stories continues to grow.

What is the Story?

Snapchat is finding itself at a loss of momentum and learning it's difficult to recruit new talent amidst the recent slump in avenue growth.

According to Taylor Lorenz of the Daily Beast, Snapchat’s Snap Map search feature has fallen to 19 million from a previous high of 35 million daily unique viewers.

Meanwhile, the Discover section of Snapchat’s publisher friendly dailies has petered out to around 34 million, down from 38 million last July.   

Is there a happily ever after?

Following the data, daily Snaps have risen from 3.9 billion to 4.6 billion. Meanwhile, unique viewers only grew 4.37% which is significantly slower than in recent quarters.

Messaging has cemented itself as the app's current most popular feature, which unfortunately detracts from advertisement opportunity.

It’s possible that Snapchat has plateaued, unless it can bolster stronger revenue through their sponsored AR Lenses and Geofilters. It seems just like so many Snaps, nothing is permanent.

Learn with SMK through April

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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