[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

What the future holds for Snapchat

Recently leaked stats show sgrowth in Snapchat Stories has halted, while Instagram Stories continues to grow.

What is the Story?

Snapchat is finding itself at a loss of momentum and learning it's difficult to recruit new talent amidst the recent slump in avenue growth.

According to Taylor Lorenz of the Daily Beast, Snapchat’s Snap Map search feature has fallen to 19 million from a previous high of 35 million daily unique viewers.

Meanwhile, the Discover section of Snapchat’s publisher friendly dailies has petered out to around 34 million, down from 38 million last July.   

Is there a happily ever after?

Following the data, daily Snaps have risen from 3.9 billion to 4.6 billion. Meanwhile, unique viewers only grew 4.37% which is significantly slower than in recent quarters.

Messaging has cemented itself as the app's current most popular feature, which unfortunately detracts from advertisement opportunity.

It’s possible that Snapchat has plateaued, unless it can bolster stronger revenue through their sponsored AR Lenses and Geofilters. It seems just like so many Snaps, nothing is permanent.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment