[SMK] Social Media Knowledge


What the future holds for Snapchat

Recently leaked stats show sgrowth in Snapchat Stories has halted, while Instagram Stories continues to grow.

What is the Story?

Snapchat is finding itself at a loss of momentum and learning it's difficult to recruit new talent amidst the recent slump in avenue growth.

According to Taylor Lorenz of the Daily Beast, Snapchat’s Snap Map search feature has fallen to 19 million from a previous high of 35 million daily unique viewers.

Meanwhile, the Discover section of Snapchat’s publisher friendly dailies has petered out to around 34 million, down from 38 million last July.   

Is there a happily ever after?

Following the data, daily Snaps have risen from 3.9 billion to 4.6 billion. Meanwhile, unique viewers only grew 4.37% which is significantly slower than in recent quarters.

Messaging has cemented itself as the app's current most popular feature, which unfortunately detracts from advertisement opportunity.

It’s possible that Snapchat has plateaued, unless it can bolster stronger revenue through their sponsored AR Lenses and Geofilters. It seems just like so many Snaps, nothing is permanent.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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