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DIGITAL MARKETING NEWS

Who’s winning on Instagram?

Instagram continues to be a hit with users and marketers – but which brands are really kicking goals on the platform?

A new study sheds some light into which types of businesses are getting the most out of the photo and video sharing platform.

Insta-what?

A new report from Yesmail revealed that less than a quarter of brands are active on Instagram, despite the fact that Instagram is one of the fastest growing platforms.

From January 1 2014 to October 31 2014 Yesmail analysed data fro 2000 brands across five platforms: Facebook, Twitter, YouTube. G+ and Instagram.

Yesmail found that 23% of these had active Instagram accounts. This is far below the other platforms. For example 80% of brands surveyed had Facebook pages and 82% were active on Twitter.  

Shopaholic

Retailers have the biggest presence on Instagram, with 31% of the brands surveyed having an active account. This is closely followed by the hotel sector with 30%.

Drilling down further, Apparel is the most active retail sector (45%), followed by Electronics (37%) and Cosmetics (26%).

Yesmail found brands with active Instagram accounts saw an increase in followers of 278%, more than any other platform. 

Less is more

The study also found that quality trumps quantity on Instagram. Brands that shared 121 posts during Q4 2014 saw an average engagement rate of 1.03%. 

Those that posted 110 during the same period saw an average engagement level of 1.15%. 

The good news for the rest of us? There's still plenty of room left on the Instagram gravy train.
 

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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