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Year in Review: Instagram 2016

Instagram had a steady-as-she goes sort of year. We saw stable growth, but no huge changes or updates. 

Adopting a "if-it-ain't-broke" approach, Instagram's biggest news was probably the controversy over its new logo. 

Love it or loathe it, the rebranding didn't affect Instagram's army of users.

Easy does it

Instagram passed a milestone in 2016, with 500 million users. The platform has 300 million daily users (almost three times more than Snapchat), while 80% of these users are outside the US.

More than any other platform, Instagram has taken a leisurely approach to rolling out advertising. Being owned by Facebook helps.

This year Instagram finally rolled out new advertising options and Business Profiles for brands. Don't expect many more updates for marketers in 2017, but the trade-off could be greater engagement and conversions.

Snap it up

Instagram Stories is pretty much a rip of Snapchat's favourite features, but that didn't seem to bother users much. A few months after launch, Stories now has 100 million users. 

Taking another leaf out of Snapchat's playbook, Instagram also got disappearing stories and live streaming.

So what's next for Instagram? Watch what's happening over on Snapchat. 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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