[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Year in Review: Instagram 2016

Instagram had a steady-as-she goes sort of year. We saw stable growth, but no huge changes or updates. 

Adopting a "if-it-ain't-broke" approach, Instagram's biggest news was probably the controversy over its new logo. 

Love it or loathe it, the rebranding didn't affect Instagram's army of users.

Easy does it

Instagram passed a milestone in 2016, with 500 million users. The platform has 300 million daily users (almost three times more than Snapchat), while 80% of these users are outside the US.

More than any other platform, Instagram has taken a leisurely approach to rolling out advertising. Being owned by Facebook helps.

This year Instagram finally rolled out new advertising options and Business Profiles for brands. Don't expect many more updates for marketers in 2017, but the trade-off could be greater engagement and conversions.

Snap it up

Instagram Stories is pretty much a rip of Snapchat's favourite features, but that didn't seem to bother users much. A few months after launch, Stories now has 100 million users. 

Taking another leaf out of Snapchat's playbook, Instagram also got disappearing stories and live streaming.

So what's next for Instagram? Watch what's happening over on Snapchat. 

Learn with SMK through Dec 2022

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

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Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

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