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Year in Review: LinkedIn 2016

Traditionally the sensible social network, LinkedIn has a surprisingly animated year.

After being snapped up by Microsoft, LinkedIn responded by releasing a cavalcade of updates aimed at boosting engagement and luring advertisers. Early signs looks like its working.

Will 2017 be the year LinkedIn finally starts getting engagement traction?

On the job

Back in June. Microsoft acquired LinkedIn for US$26.2 billion, one of the largest technology buys of all time.

The news saw LinkedIn's share price surge, and seemed to inject the platform with a renewed sense of purpose. 

For Microsoft, the acquisition means access to LinkedIn's juicy data on its 400 million users – a massive potential new market.

Updates aplenty

LinkedIn has released a rapid fire series of updates in the past six months.

There's mobile optimisation for Content, Profile Tweaking, and a revamped Publishing Platform.

You can even check out LinkedIn Salary to see if you're being paid enough.

What does this mean for marketers?

Engagement could rise on LinkedIn, meaning advertising might finally be an effective (and relatively cost-efficient) way of reaching new customers on the social network for professionals.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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