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Year in Review: LinkedIn 2016

Traditionally the sensible social network, LinkedIn has a surprisingly animated year.

After being snapped up by Microsoft, LinkedIn responded by releasing a cavalcade of updates aimed at boosting engagement and luring advertisers. Early signs looks like its working.

Will 2017 be the year LinkedIn finally starts getting engagement traction?

On the job

Back in June. Microsoft acquired LinkedIn for US$26.2 billion, one of the largest technology buys of all time.

The news saw LinkedIn's share price surge, and seemed to inject the platform with a renewed sense of purpose. 

For Microsoft, the acquisition means access to LinkedIn's juicy data on its 400 million users – a massive potential new market.

Updates aplenty

LinkedIn has released a rapid fire series of updates in the past six months.

There's mobile optimisation for Content, Profile Tweaking, and a revamped Publishing Platform.

You can even check out LinkedIn Salary to see if you're being paid enough.

What does this mean for marketers?

Engagement could rise on LinkedIn, meaning advertising might finally be an effective (and relatively cost-efficient) way of reaching new customers on the social network for professionals.
 

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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