Yelp has just launched Yelp Knowledge, a service to help brands better understand their customers.
Dial it in
Yelp Knowledge is the result of Yelp partnering with data firms (including Sprinklr and Medailia), to crunch the numbers from its 100 million reviews into useful metrics.
Yelp says the Knowledge platform will help larger brands analyse what their customers are saying online, including the tone of these conversations.
Metric nirvana
Yelp Knowledge will also pull data from other social networks including Facebook and Twitter, to give brands more in-depth insights into their customers.
Yelp used the example of David's Bridal, a chain with over 300 stores in the US. The brand lacked data on how its customers perceived their in-store experience.
After using Yelp Knowledge, David's Bridal used the platform's insights to overhaul staff training at specific locations, which led to record high customer satisfaction levels.
To find out more visit yelpblog.com.
RECOMMENDED FOR YOU
LinkedIn Expands Campaign Targeting, Offering Interest Deep Dive
LinkedIn has expanded its interest ads targeting by adding…
LinkedIn has expanded its interest ads targeting by adding…
Instagram Kills Live Shopping In March
Instagram is no longer interested in live stream shopping.…
Instagram is no longer interested in live stream shopping.…
TikTok Unveils Expanded, Richer Video Insights For Businesses
TikTok already offers some of the best free social…
TikTok already offers some of the best free social…