Back in November Facebook for non-profits launched, a resource designed to help non-profits better communicate their story on the social network.
Now Facebook allows anyone to fundraise for non-profits.
Mr Nice Guy
Select users can create a Facebook Page to raise cash for US-based non-profits, and non-profits can also organise users to raise funds on their behalf. So far organisations including the Alzheimer's Association and Oxfam have signed up.
Pages will include information about the cause and fundraising goal. Users can pledge funds via Facebook, Messenger, and email.
Once a donation is made, the donor will be prompted to share the campaign and invite their friends.
Baby steps
Fundraising has had past success on Facebook. In 2014 the Ice Bucket Challenge raised US$115 million of ALS research.
At first, only a small amount of users can (around 1%) can access the feature, however a wider roll out is expected for US users in the following weeks.
While Facebookers in Australia, Canada, France and 39 other countries can contribute funds.
RECOMMENDED FOR YOU
Instagram Finally Opens Stories Post Scheduling to Third-Party Platforms
In a move that many will celebrate, Meta has…
In a move that many will celebrate, Meta has…
Meta Tests New Promotional Offers In Ads & Expands Lead Gen Campaigns
Meta is testing promotional ads; a format designed to…
Meta is testing promotional ads; a format designed to…
Meta Announces New Video & Augmented Reality Ads
Meta has announced that augmented reality (AR) is coming…
Meta has announced that augmented reality (AR) is coming…