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DIGITAL MARKETING NEWS

Facebook extends fundraising features for Non-Profits

Back in November Facebook for non-profits launched, a resource designed to help non-profits better communicate their story on the social network.

Now Facebook allows anyone to fundraise for non-profits.

Mr Nice Guy

Select users can create a Facebook Page to raise cash for US-based non-profits, and non-profits can also organise users to raise funds on their behalf. So far organisations including the Alzheimer's Association and Oxfam have signed up. 

Pages will include information about the cause and fundraising goal. Users can pledge funds via Facebook, Messenger, and email.

Once a donation is made, the donor will be prompted to share the campaign and invite their friends.

Baby steps

Fundraising has had past success on Facebook. In 2014 the Ice Bucket Challenge raised US$115 million of ALS research.

At first, only a small amount of users can (around 1%) can access the feature, however a wider roll out is expected for US users in the following weeks.

While Facebookers in Australia, Canada, France and 39 other countries can contribute funds.
 

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