[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

YouTube and Ticketmaster team up

Here’s one for the fans: YouTube and Ticketmaster have teamed up to sell more concert tickets.

Music to your ears?

YouTube pages for artists will now feature upcoming tour dates, including nearby shows.

Importantly, punters will be able to purchase concert tickets by clicking on the new "Ticket’s" button on the YouTube page. This will then redirect to Ticketmaster’s website to complete the transaction.

The service works on web and mobile.

Rock on

The YouTube and Ticketmaster mix could mark the start of similar partnerships, and extend monetisation options for brands in the live event market.

Ticketmaster also sells tickets through Spotify and Facebook in the US.

At the moment, the feature only extends to music acts touring North America. If it takes off, you might be buying your next Midnight Oil gig tickets on YouTube.

Would this feature make you more likely to buy tickets to a gig? Let us know in the comments.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU