[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

WhatsApp’s building apps for Biz

Hot on the back of verified business accounts, WhatsApp has announced business apps designed to let money-makers co-ordinate communications with their customers.

Split by size

It appears as though they’re developing completely separate tool sets to be used by enterprises of differing scales.

They say they’ll be offering ‘a free WhatsApp Business app for small companies’ while an ‘enterprise solution’ is also in the works for bigger companies.

Strategic uncertainty

WhatsApp is apparently testing a different monetisation strategy to the ones we’re used to from Facebook ventures.

In fact, the word is that they’re not entirely certain how they’ll end up making money out of it—but they sure seem confident that something will work out.

Based on what we’re seeing here…

The early days of WhatApp’s profit from business activity will probably come through the ‘enterprise solutions’. There, they can offer immediate and obvious benefit to corporates by way of notifications that go direct to customers’ devices.

Small-to-medium enterprise are likely to get a free ride, for a while at least.

At the boutique level, base business functionality may remain free forever, with the potential for paid boosts and the like to take things in new directions as time goes on.

Are you going to be an early adopter of WhatsApp’s business apps?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through Sept 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Sept SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

YouTube Marketing: Organic & Paid Video Mastery on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 YouTube Marketing Trends, Opportunities & Challenges
  • Module Two: YouTube Channel Optimisation, Analytics & Video Engagement
  • Module Three: Understanding YouTube Video’s Algorithm & Content Marketing
  • Module Four: YouTube Video Ad Campaigns & Influencer Marketing

LinkedIn & B2B Social Media Marketing on Fridays from 11 am – 1 pm AEST

  • Module 1: 2022 LinkedIn & B2B Social Media Marketing Opportunities
  • Module 2: LinkedIn Content Marketing, Engagement & Brand Building
  • Module 3: Thought-Leadership, Employee Advocacy & Personal Branding
  • Module 4: Creating High-Performing LinkedIn Ads Campaigns

 

Leave a Comment