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YouTube cruises past 1 billion views per day

We all know YouTube is big. But a recent milestone hammers home what a behemoth Google's golden goose really is.

Users are now viewing more than 1 billion hours of video every single day on YouTube. That averages more than 8 minutes for every person on the planet.

Blockbuster

The figure threatens the grip of US television networks, and marks a stunning 10-fold increase in viewership for YouTube since 2012.

This increase has been largely attributed to improvements in Google's AI for recommending videos. Of course cats also have a hand in this. 

Long time listener

The milestone comes as YouTube confronts serious competition from Facebook for eyeballs. And while Facebook is a serious player when it comes to video, it can't touch YouTube yet.

And the number of video hours per day could soon steam past 1 billion. YouTube has announced its own TV streaming service, which will presumably pull even more viewers from the small screen.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
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