YouTube has launched an incredible video production deal for businesses across the USA. It’s branded Director onsite.
If an advertiser spends at least $350 on YouTube advertising, the service will plan, shoot and upload a 30 second promo spot for them. Free.
Steps to a $350 YouTube promo
After clicking ‘Book Shoot’ at director.youtube.com/onsite/#, a business can will get a call from a YouTube approved filmmaker. They’ll discuss the enterprise and work up a script.
Later, they’ll visit the business for an on-location shoot. After a professional edit, a YouTube tech takes care of upload to the business’ own channel and helps set up the campaign to get good value for the $350 expenditure.
Value video
YouTube are promoting this as ‘a high-quality video ad but without all the cost’. The Keyword blog notes that such a video production would typically cost thousands of dollars, so the savings are extraordinary.
Even if it’s a once-per-customer deal, the offer has wow factor.
US only, so far
It bears repeating: this is currently only available in select US cities. Select cities started off as just nine, but is now 170 locations.
Maybe if Google can leverage a similar content-maker network in Australia, Director onsite might make it here.
Would you trust your brand to a video maker who produces 30 second spots for $350, end-to-end?
Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.
RECOMMENDED FOR YOU
Google Introduces New Generative AI Video Tools
Google has recently enhanced its creative tools by integrating…
Google has recently enhanced its creative tools by integrating…
Facebook Goes All In On Vertical Video
As the digital landscape evolves, Facebook’s introduction of a…
As the digital landscape evolves, Facebook’s introduction of a…
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
Meta has released a massive upgrade for its Advantage+…
Meta has released a massive upgrade for its Advantage+…