[SMK] Social Media Knowledge


YouTube Director’s onsite deals

YouTube has launched an incredible video production deal for businesses across the USA. It’s branded Director onsite.

If an advertiser spends at least $350 on YouTube advertising, the service will plan, shoot and upload a 30 second promo spot for them. Free.

Steps to a $350 YouTube promo

After clicking ‘Book Shoot’ at director.youtube.com/onsite/#, a business can will get a call from a YouTube approved filmmaker. They’ll discuss the enterprise and work up a script.

Later, they’ll visit the business for an on-location shoot. After a professional edit, a YouTube tech takes care of upload to the business’ own channel and helps set up the campaign to get good value for the $350 expenditure.

Value video

YouTube are promoting this as ‘a high-quality video ad but without all the cost’. The Keyword blog notes that such a video production would typically cost thousands of dollars, so the savings are extraordinary.

Even if it’s a once-per-customer deal, the offer has wow factor.

US only, so far

It bears repeating: this is currently only available in select US cities. Select cities started off as just nine, but is now 170 locations.

Maybe if Google can leverage a similar content-maker network in Australia, Director onsite might make it here.

Would you trust your brand to a video maker who produces 30 second spots for $350, end-to-end?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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