[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

YouTube gets Wired for Sound

YouTube viewers will be made privy to ambient sound sub-titles such as [Music], [Applause], and [Laughter].

Adding context for the hearing impaired

Google has announced the addition of the three ambient audio markers, citing their use to enhance a narrative beyond what is simply being said.

The addition of sound effect information to their auto-caption system broadens the viewing experience for YouTube audiences in need of the cues.

Big science behind the ambience

The process is credited to Google’s Deep Neural Network, allowing for more accurate pinpointing of peripheral non-speech audio.

The DNN model currently focuses on three simple categories with plans to incorporate more specific noise notations such as [Ring], [Bark], or [Knock], as well as more accurate musical descriptions of the kind of musical instrumentation being played, as well as the caliber of applause.

These small additions are a big step towards more inclusive captioning and tailoring accessibility to a broader audience.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU