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DIGITAL MARKETING NEWS

YouTube gets Wired for Sound

YouTube viewers will be made privy to ambient sound sub-titles such as [Music], [Applause], and [Laughter].

Adding context for the hearing impaired

Google has announced the addition of the three ambient audio markers, citing their use to enhance a narrative beyond what is simply being said.

The addition of sound effect information to their auto-caption system broadens the viewing experience for YouTube audiences in need of the cues.

Big science behind the ambience

The process is credited to Google’s Deep Neural Network, allowing for more accurate pinpointing of peripheral non-speech audio.

The DNN model currently focuses on three simple categories with plans to incorporate more specific noise notations such as [Ring], [Bark], or [Knock], as well as more accurate musical descriptions of the kind of musical instrumentation being played, as well as the caliber of applause.

These small additions are a big step towards more inclusive captioning and tailoring accessibility to a broader audience.

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Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

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  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

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Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

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