[SMK] Social Media Knowledge


YouTube is going “Dark”

YouTube has officially brought its Dark Theme to the mobile platform, and Apple users will be happy to know they are first in line.

Power saver

Since the introduction of a darker theme to the YouTube web platform, users have been anxiously awaiting to bring the new tint to their mobile device.

Since March, Apple users gained access to the new colourless theme with Android users due to receive the same treatment in the coming weeks.

Not only does the new theme look cool, but it also conserves battery life for devices with an OLED display, even though true black would save just a little more.

Shades of grey

Technically the new scheme is dark grey, not black, but still a welcome option to the blinding white of YouTube’s traditional layout.

The feature can be toggled off and on through the YouTube app settings. Some critics are surprised Google hasn’t gone with a total black, oppose to dark grey, but the dimmer style has been well received none the less.

Are you ready to go dim? Do you think its odd Google updates Apple before their own Android devices? Let us know in our comments section.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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