[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube mobile update incurs fan wrath

YouTube commenters have never been known as retiring types.

Now the platform has earned their ire with an update to its iOS app that's proving poison at the box office. Or at least the app store.

Mobile rage

The latest YouTube iOS app update seems innocent enough on paper. It sports Google's ubiquitous 'material' design and includes new editing features.

However a significant number of users didn't appreciate the new layout and lack of functionality with new iOS 9 features. So much so that they've taken to bombarding the App Store with one-star reviews.

Thumbs Down

Many of the complaints relate to the new prominent red bar at the top of the app, and how it is now more difficult to access subscriptions. This might be a cause for concern for YouTube, as users may be less inclined to follow content creators.

Below is a sample of the reviews.

"The functionality is horrible, the layout is horrible, the crashing is more constant, and i cant scroll through my subscriptions while watching a video anymore. "

"This update is garbage! Red and White? That hurts my eyes in a way indescribable."

Change of tune?

YouTube may have shot itself in the foot somewhat by forcing users to update to the new design, rather than making it optional.

You can bet someone at YouTube will be watching engagement stats with the new design. If it drops off disgruntled users might get some of their concerns addressed.

Until then, the rest of us will have to console ourselves up with Grumpy Cat.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment